If you're considering adopting more text messaging with your clients, you're not alone. Customer communication has moved beyond emails recently as more businesses embrace text messaging. Businesses that have made this shift see an increase in message opens and a higher level of responses from customers - both outstanding benefits. But how exactly do you make the switch from email to texts?
First, you have to determine the type of texts you'll be sending. Are you messaging your clients one at a time (i.e.: sending consultation reminders) or are you messaging your entire book of business at once? In this video I outline the two different approaches and I introduce two additional tools that you can use to manage your text messaging (Twilio and TextMagic).
Whether you're sending one text, or one thousand, building an automated process from your Airtable database is a great way to stay organized and connected with your customers!
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