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Automating Social Media Creation (Part 2 of 2)

Aug 03, 2020

In this, the conclusion of my social media automation video series, I'm walking through using automation to create an image ready for social media.

Bannerbear is a fun new software that I discovered recently. The premise behind it is that you potentially waste time by creating an image based on a template. For example, I have YouTube thumbnails for the videos that I upload to YouTube. They are always the same, except the title of the video changes and I switch up the colors. Otherwise, there isn't a whole lot of variation. Creating these images by hand is an absolute waste of time - and something that Bannerbear helps to automate!

However, the creation of the image isn't enough, in and of itself. The second step to social media automation is creating a schedule that allows your social media posts to be pushed out without requiring you to micromanage the posting. Sure, there are other softwares that allow you schedule a social media calendar, but none are as flexible as Airtable. Case and point: in Part I of this video I structured a flexible calendar specifically for an imagined podcast.

As you can see, using Airtable to store this information is a great way to get more organized, but the real power of this comes in the form of automation. Now, with the push of a few buttons, you can create social media images and then set them to be posted according to your schedule.

What different images will you be creating using automation?


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