Automating Social Media Creation (Part 2 of 2)

In this, the conclusion of my social media automation video series, I'm walking through using automation to create an image ready for social media.

Bannerbear is a fun new software that I discovered recently. The premise behind it is that you potentially waste time by creating an image based on a template. For example, I have YouTube thumbnails for the videos that I upload to YouTube. They are always the same, except the title of the video changes and I switch up the colors. Otherwise, there isn't a whole lot of variation. Creating these images by hand is an absolute waste of time - and something that Bannerbear helps to automate!

However, the creation of the image isn't enough, in and of itself. The second step to social media automation is creating a schedule that allows your social media posts to be pushed out without requiring you to micromanage the posting. Sure, there are other softwares that allow you schedule a social media calendar, but none are as flexible as Airtable. Case and point: in Part I of this video I structured a flexible calendar specifically for an imagined podcast.

As you can see, using Airtable to store this information is a great way to get more organized, but the real power of this comes in the form of automation. Now, with the push of a few buttons, you can create social media images and then set them to be posted according to your schedule.

What different images will you be creating using automation?

Life is too short to fight with spreadsheets

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